

A Digital Presence for a Community Green Initiative
Building a Strong Digital Identity to Support Urban Forestry Advocacy Across Israel
Rehovot Shel Etzim(strees of trees), a grassroots environmental organization, needed a professional and engaging online presence to expand its reach, mobilize communities, and advocate for tree preservation and urban forestry across Israel. Without a dedicated website, their efforts were scattered across social media, limiting their ability to organize volunteers, influence policy, and secure funding. Additionally, the organization lacked a cohesive visual identity, making it challenging to establish a recognizable brand.
A Digital Presence for a Community Green Initiative
Building a Strong Digital Identity to Support Urban Forestry Advocacy Across Israel

Rehovot Shel Etzim(strees of trees), a grassroots environmental organization, needed a professional and engaging online presence to expand its reach, mobilize communities, and advocate for tree preservation and urban forestry across Israel. Without a dedicated website, their efforts were scattered across social media, limiting their ability to organize volunteers, influence policy, and secure funding. Additionally, the organization lacked a cohesive visual identity, making it challenging to establish a recognizable brand.
Goals
Develop a user-friendly website to centralize information and activities.
Create an engaging platform for community involvement, volunteer sign-ups, and donations.
Establish a cohesive visual identity for the organization and reflect it on the website.
Showcase the organization’s impact with clear visuals and compelling storytelling.
Improve online visibility and accessibility to attract supporters and policymakers.
Solution
EcoImpact.ai built a modern, intuitive, and visually aligned website for Rehovot Shel Etzim at www.rehovot-shel-etzim.org. The platform includes:
A customized visual identity incorporating colors, typography, and design elements that reflect the organization’s mission.
A visually appealing homepage with clear messaging and storytelling.
A dynamic blog section for updates on tree-planting events, advocacy efforts, and community activities.
An interactive volunteer and donation section for engagement and fundraising.
A structured, SEO-optimized design to improve visibility and outreach
Goals
Develop a user-friendly website to centralize information and activities.
Create an engaging platform for community involvement, volunteer sign-ups, and donations.
Establish a cohesive visual identity for the organization and reflect it on the website.
Showcase the organization’s impact with clear visuals and compelling storytelling.
Improve online visibility and accessibility to attract supporters and policymakers.
Solution
EcoImpact.ai built a modern, intuitive, and visually aligned website for Rehovot Shel Etzim at www.rehovot-shel-etzim.org. The platform includes:
A customized visual identity incorporating colors, typography, and design elements that reflect the organization’s mission.
A visually appealing homepage with clear messaging and storytelling.
A dynamic blog section for updates on tree-planting events, advocacy efforts, and community activities.
An interactive volunteer and donation section for engagement and fundraising.
A structured, SEO-optimized design to improve visibility and outreach
Our Role
Visual identity development and implementation
Website design and development
Content strategy and structuring
SEO optimization for increased visibility
Integration of volunteer sign-up features
Our Role
Visual identity development and implementation
Website design and development
Content strategy and structuring
SEO optimization for increased visibility
Integration of volunteer sign-up features

The Result
Increase in volunteer sign-ups, leading to greater community involvement.
Greater Visibility & Funding – Enhanced SEO and branding expanded their audience beyond social media, leading to more donations and funding opportunities.
The Result
Increase in volunteer sign-ups, leading to greater community involvement.
Greater Visibility & Funding – Enhanced SEO and branding expanded their audience beyond social media, leading to more donations and funding opportunities.

EcoImpact.ai not only built a functional website but also helped us define and strengthen our visual identity. Our new platform truly reflects our mission, engages the community, and gives us a professional presence that supports our advocacy efforts
Moran Berger
EcoImpact.ai not only built a functional website but also helped us define and strengthen our visual identity. Our new platform truly reflects our mission, engages the community, and gives us a professional presence that supports our advocacy efforts
Moran Berger

Rehovot Shel Etzim is an Israeli nonprofit organization dedicated to promoting the concept of urban forestry and its implementation throughout Israel. The organization represents over 30 local community groups nationwide, working to protect public trees, raise awareness about their importance, and advocate for tree-inclusive urban planning and policies. Their mission is to ensure greener, healthier, and climate-resilient cities for all residents.

Rehovot Shel Etzim is an Israeli nonprofit organization dedicated to promoting the concept of urban forestry and its implementation throughout Israel. The organization represents over 30 local community groups nationwide, working to protect public trees, raise awareness about their importance, and advocate for tree-inclusive urban planning and policies. Their mission is to ensure greener, healthier, and climate-resilient cities for all residents.